Phillip G. ClampittJan 28, 20184 min readGoals, Competencies, and Challenges of Successful Social Media SpecialistsThis study addresses questions through an interview process and a targeted survey of social media specialists.
Phillip G. ClampittDec 11, 20178 min readScoring Brand Touchdowns by Using the 5Cs of Social MediaThe 5Cs of social media provide a strategic framework for thinking about the major social media branding decisions.
Phillip G. ClampittAug 10, 20171 min readSocial Media Fail – IHOPSocial media mistakes are inevitable; learning from them is not. We’ll highlight some social media mistakes in this Social Media Fail.
