Phillip G. ClampittJan 28, 20184 minGoals, Competencies, and Challenges of Successful Social Media SpecialistsThis study addresses questions through an interview process and a targeted survey of social media specialists.
Phillip G. ClampittDec 11, 20178 minScoring Brand Touchdowns by Using the 5Cs of Social MediaThe 5Cs of social media provide a strategic framework for thinking about the major social media branding decisions.
Phillip G. ClampittAug 11, 20171 minSocial Media Fail – IHOPSocial media mistakes are inevitable; learning from them is not. We’ll highlight some social media mistakes in this Social Media Fail.