top of page

Section 1: Understanding the Fundamentals of Social Media

Chapter 1: Who Needs a Social Media Strategy?

  • Defining Social Media

  • Who Can Benefit from a Social Media Strategy?

  • So What?

  • Conclusion

Chapter 2: What is a Social Media Strategy?

  • The Essence of a Superior Social Media Strategy

    • Superior strategists assess the competitive landscape

    • Superior strategists make big-picture choices

    • Superior strategists coordinate the choices

    • Superior strategists coordinate the choices into a coherent path forward

    • Superior strategy results in an orchestrated set of tactics

  • Conclusion

Chapter 3: What are the Benefits of a Social Media Strategy?

  • The Benefits of Strategy

    • A sound strategy helps guide your deployment of scarce resources

    • A sound strategy helps coordinate people and resources

    • A sound strategy provides a powerful message to educate employees in the organization

    • A sound strategy provides stability during tumultuous times and crises

  • Conclusion

Chapter 4: The Social Media Cosmos

  • Functional Perspective

  • Dynamics Perspective

  • Experiential Perspective

  • Conclusion

bottom of page