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Tools for Professionals and Organizations
PowerPoint Chapter Files
Chapter 1: Who Needs a Social Media Strategy
Chapter 2: What is a Social Media Strategy
Chapter 3: What are the Benefits of a Social Media Strategy
Chapter 4: The Social Media Cosmos
Chapter 5: Understanding the Competitive Environment
Chapter 11: Syncing the Strategy Dots and Crafting Action Plans
Chapter 12: Developing the Assessment Protocol
Chapter 13: Measuring Social Media Effectiveness
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