Phillip G. ClampittMay 9, 20184 minHow Social Media Should Shift Business ThinkingThe 5 Cs of Social Media provide a comprehensive framework for businesses navigating the fast-paced digital landscape.
Phillip G. ClampittJan 28, 20184 minGoals, Competencies, and Challenges of Successful Social Media SpecialistsThis study addresses questions through an interview process and a targeted survey of social media specialists.
Phillip G. ClampittDec 11, 20178 minScoring Brand Touchdowns by Using the 5Cs of Social MediaThe 5Cs of social media provide a strategic framework for thinking about the major social media branding decisions.
Phillip G. ClampittAug 2, 20174 minGetting Started with the 5 Cs of Social MediaHere is how to run your organization's social media using the 5 Cs.