Phillip G. ClampittAug 6, 20171 minSocial Media Fail – British AirwaysSocial media mistakes are inevitable; learning from them is not. Learn about British Airways social media fail in this article.
Phillip G. ClampittAug 2, 20174 minGetting Started with the 5 Cs of Social MediaHere is how to run your organization's social media using the 5 Cs.
Phillip G. ClampittAug 2, 20171 minResearch Spotlight #1This research explores how Belgian business-to-business (B2B) companies perceive and react to social media.